|Photo credit Autoweek|
The NASCAR CEO endorsed (at that time) presidential candidate Donald Trump. There was a controversial issue with Confederate Flags at Daytona International Speedway. NASCAR team owners were vocal about their stance against "taking a knee."
Read about Trump, Confederate Flags and NASCAR, click here.
A transition in underway. Historical NASCAR fandom is attracted to on track fights and traditional southern culture. A new faction wants "more diversity" and is negatively correlated with NASCAR as a "macho sport."
It is an important time to explore the state of NASCAR, its public personna related to fans and sponsors.
Can a sport in decline envision, then build a progressive fan base? Let's watch and observe as we head into the 2018 racing season.